Getting the Gigs (AKA, the Outbound of Inbound)

39 minutes

In this episode of The Freenoter, Tamsen calls in from her speaking engagement in Dallas to chat about how to get gigs as a Freenoter: the craft of writing speaking proposals, enlisting the help of clients, and even when it makes sense to create your own event. Tom talks about how he used to write proposals, and how he changed, while Tamsen shares her own best practices for compelling speaker proposals from her previous experience as an event organizer. We also take some listener mail from Cathy McPhillips, learn what Phil Jones has to teach us about Exactly What to Say to get speaking gigs, and (apropos of Tamsen’s trip to Dallas) we treat each other (virtually) to a cocktail called The Aviation.

Show Notes:

Have a question, or something you’d like us to talk about? Email us at

Tamsen’s video tutorial on how to write great descriptions for speaker proposals:

Cathy McPhillips, who sent in a great listener question, works with Content Marketing World, where Tamsen and Tom have both freenoted. Visit them at

Learn more about Phil Jones at
Here’s a great, two-hour workshop from Phil that really encapsulates his genius:

Finally, two versions of The Aviation:

The Classic:

2 oz. Gin
1/4 oz. Luxardo
1/4 oz. Creme de Violette
1/2 oz. Lemon Juice (fresh squeezed).

Shake and strain into a coupe. Serve with a Luxardo cherry.

The Websters’ “warm weather version”:

2 oz. gin
1 1/2 oz. Lemon Juice
1 oz. Luxardo
1/2 oz. Creme de Violette

Shake and serve as above.

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